So how do we deliver online trades at only $3.00?
We’ve worked to lower our business costs and establish greater control over the steps in executing a trade. And then we pass the savings along to you.
We benefit from the technology platform of our parent company, Genesis—a leading broker/dealer serving professional and institutional traders.
We developed and maintain our own trading platform, eliminating software licensing fees and reducing development time and costs.
We’re our own market data vendor, so we don’t have to purchase data from vendors like Bloomberg or Reuters.
We developed and directly maintain our own clearing. So we pay less to execute a trade—we don’t pay an outside clearing firm a charge every time we execute a trade.
We benefit from the volume we trade: Genesis and SogoTrade transact over 120 million shares each day, representing the equivalent of 2–4% of Nasdaq’s total daily trading volume. By spreading our overhead over a large trading volume and leveraging our economies of scale—all while constantly watching our costs—SogoTrade can offer some of the lowest commissions without sacrificing service, quality, or profitability.
