In the News

December 8th, 2006
red
RED HERRING - Cheap Trades Threaten Brokerages
Startups, brick-and-mortar banks poised to dish out some pain with super-low commissions.

please go to RedHerring.com site
November 27th, 2006 forbes
Forbes.com News (On The Cover/Top Stories) - Deepest Discount Broker
William Yeh´s SogoInvest uses his black-box broker-dealer to offer trades for next to nothing. Is Asia ready for the U.S. model?

please go to Forbes.com site   |   read complete article PDF
July 27th, 2006 First Business Morning News
First Business Morning News - Online Brokerage Competition (Feature Story)
THOUGH THE STOCK MARKET'S BEEN SOUR, DISCOUNT STOCK BROKERS LIKE ETRADE AND T-D AMERITRADE SAW DOUBLE DIGIT PROFITS...view the video >>

July 19th, 2006 market
MarketWatch.com - Deep discount broker offers $3 trades
William Yeh, founder of SogoInvest, a division of Genesis Securities, talks to Ed Crane of MarketWatch about how the online broker can charge just $3 a trade and still turn a profit.
view the video >>
July 12th, 2006 newsday
Newsday.com - Arrival of the $3 stock trade
Mill Neck resident launches SogoInvest, an online brokerage that seeks to undercut Schwab and E*Trade
read more >>
July 11th, 2006 cnn
CNNMoney.com - Online stock trading gets cheaper
NEW YORK (CNNMoney.com) - The cost of trading online is sinking due to stiff competition and consolidation in the industry, with one firm offering trades for $1 to $3 apiece, a newspaper reported Tuesday. view the video  |  read more >>

July 11th, 2006
The Wall Street Journal - ONLINE STOCK TRADES GET EVEN CHEAPER
Heightened Competition Among Brokages, Banks Drives Fees as Low as $1 per Transaction.
read complete article
wsj
June 2006 First Business Morning News
First Business Morning News - Online Brokerage Competition: SogoInvest $1 Per Trade
See how Online Brokerages keep on lowering the price, but at the same time, try to maintain their profit margin. Bill Moller and Tom Hudson from CBOE, Chicago Board Options Exchange, report on the comparison among SogoInvest, E*Trade, TD Ameritrade, Charles Schwab, OptionExpress and TradeStation. view the video